Tagline
We do conscious fashion for the azure.
KNIZURE is a knitwear-focused fashion brand launched in 2022 and based in Seoul, South Korea. Open Run Project launched it as a joint venture with a knitwear-specialist production factory. Centered on knitwear, the brand offers apparel, shirts, pants, dresses, bags, and other items. Under its official slogan, “We do conscious fashion for the azure,” it states a commitment to using recycled and organic materials from product planning through packaging, and presents timeless new basics and everyday comfort. The brand name derives from Knit and Azure, and sustainable fashion is at its core.
Concept
The brand conveys everyday comfort through products with a timeless new-basic mood, in pursuit of the essential values of life and sustainable fashion.