Tagline
New Clothes, New Me.
Knuth Marf is a Japanese D2C apparel brand launched on November 12, 2021, with ChiEmi at its center. It was established independently from the former brand “Link-寄り道-” and is operated by IN Inc. With e-commerce as its main channel, it offers women’s and unisex apparel, as well as accessories and lifestyle goods. Its stated concepts are “Set out for a new world wearing a comfortable resonance” and “New Clothes, New Me.” The brand is characterized by designs with an unconventional touch and genderless offerings. It is also expanding its presence through pop-ups nationwide and wholesale.
Concept
Set out for a new world wearing a comfortable resonance