KOBE LETTUCE

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Overview

Tagline

Bringing excitement and delight to everyday style.
KOBE LETTUCE is a women's fashion brand originating in Kobe, Hyogo Prefecture. Maxim Co., Ltd., founded by Mitsuo Hashimoto, launched it as an e-commerce site in November 2005. It is now available through its official online store, various online marketplaces, and physical stores. The brand offers a wide range of products, primarily apparel, as well as shoes, bags, fashion accessories, and cosmetics. Its focus is on bringing trendy fashion to customers at affordable prices and providing products and services that meet their needs. It also operates related brands, including Petitle, for women of shorter stature.

Concept

A brand that brings trendy fashion to customers at affordable prices.

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2022
2022 Sub-brand
Petitle
Clothing

A specialist derivative line for petite women

Petitle is a derivative brand for petite women, offered through KOBE LETTUCE’s official sa

Petitle is a derivative brand for petite women, offered through KOBE LETTUCE’s official sales network. Its official page identifies it as an independent fashion brand for women around 150 cm tall and specifies the origin of its name, logo, mission, and product-planning characteristics. While KOBE LETTUCE itself covers a broad range of women’s fashion, Petitle is positioned as specializing in proposing trend-conscious designs with garment lengths, inseams, and silhouettes tailored to petite body types. Products are also continuously offered under the name “Petitle.”

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