Petitle

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Country: Japan
Founded: 2022 2020s
Category: Clothing Footwear
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

From being worn by your clothes to wearing them well

Petitle is a petite-focused offshoot brand of KOBE LETTUCE, operated by Maxim Co., Ltd. in Kobe, Hyogo Prefecture. Launched in 2022, it offers affordable, grown-up-cute clothing and shoes for petite women around 150 cm tall. The brand name combines “Petit” and “little,” and its mission is to make it possible for petite women to choose items that suit them and enjoy fashion. Products are developed around balanced proportions and a just-right fit, informed by planning meetings and fitting sessions with petite staff, as well as user research.

Concept

Making it possible for petite women to choose items that suit them and enjoy fashion!

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2005

Year Brand Category Description

2005

KOBE LETTUCE

Parent brand

Clothing

A specialist derivative line for petite women

Petitle is a derivative brand for petite women, offered through KOBE LETTUCE’s official sa

Petitle is a derivative brand for petite women, offered through KOBE LETTUCE’s official sales network. Its official page identifies it as an independent fashion brand for women around 150 cm tall and specifies the origin of its name, logo, mission, and product-planning characteristics. While KOBE LETTUCE itself covers a broad range of women’s fashion, Petitle is positioned as specializing in proposing trend-conscious designs with garment lengths, inseams, and silhouettes tailored to petite body types. Products are also continuously offered under the name “Petitle.”

2005 Parent brand

KOBE LETTUCE

Clothing

A specialist derivative line for petite women

Petitle is a derivative brand for petite women, offered through KOBE LETTUCE’s official sa