KODAK is a Korea-based lifestyle and fashion brand founded in 2020, carrying on the legacy of the U.S.-origin photography brand Kodak and licensed by Hilight Brands (Modern Works). Its offerings focus on menswear, womenswear, and kidswear, alongside bags, hats, accessories, and shoes. Reinterpreting the innovation of roll film and photography culture for contemporary fashion, the brand offers products featuring Kodak logos, archives, and its iconic yellow and red, with “Innovation” and “Iconic Style” at its core. Based in Korea, it has expanded across Asia, including Japan, China, and Taiwan.
Concept
Innovation and Iconic Style