Koton

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Overview

Tagline

Trend In Time
Koton is a fashion and retail brand founded in 1988 by Gülden Yılmaz and Yılmaz Yılmaz in Kuzguncuk, Istanbul, Turkey. It offers a wide range of collections centered on ready-to-wear, began wholesale operations in 1992, and has focused on retail since 2000. Its official motto is “Trend In Time.” Through its Design Lab and in-house design team, it develops products that reflect trends and sells them in Turkey and internationally through physical stores and online.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
13 brands
Founded
2015-2016
2015 Sub-brand
Koton Beauty
Beauty and cosmetics

A line that extends into beauty-related products

This is a line in the beauty category listed in Koton’s official brand lineup. It extends

This is a line in the beauty category listed in Koton’s official brand lineup. It extends the parent brand’s primarily apparel-focused offerings to beauty-related products and is distinguished by a dedicated name. Its product domain differs from that of lines in apparel and accessories, such as denim, lingerie, and accessories, and it represents the beauty category within the Koton brand family.

2016 Sub-brand
Koton Jeans
Clothing

A line specializing in denim products

Koton lists it as a line in the denim category. It develops jeans-related products under a

Koton lists it as a line in the denim category. It develops jeans-related products under a distinct name within the parent brand’s broad ready-to-wear offering. Like lines differentiated by use or audience, such as innerwear, sportswear, and kidswear, it handles a specialized category within Koton’s brand family and complements its overall assortment.

- Sub-brand
Koton Accessories
Accessories

An accessories line that complements outfits

This is an accessories line listed in Koton’s official brand directory. While Koton’s main

This is an accessories line listed in Koton’s official brand directory. While Koton’s main product range is centered on clothing, this line offers accessories under a separate name. Alongside Koton’s clothing-focused lines and its specialist denim and sports lines, it covers a product area that complements outfits within the brand family.

- Sub-brand
Koton Baby
Clothing

A line focused on clothing for infants and young children

This is a baby line listed in Koton’s official brand lineup. Unlike Koton itself, which fo

This is a baby line listed in Koton’s official brand lineup. Unlike Koton itself, which focuses mainly on ready-to-wear for the general market, it targets a distinct age group and offers products for infants and young children under a dedicated name. Alongside Koton Kids, it is positioned as part of the parent brand’s family-oriented product range.

- Sub-brand
Koton Beachwear
Clothing

A line focused on beachwear

A beachwear line listed by Koton in its official brand lineup. It distinguishes clothing i

A beachwear line listed by Koton in its official brand lineup. It distinguishes clothing intended for wear at the beach under a dedicated name from the product range of Koton itself, which offers a broad range of ready-to-wear clothing. It is presented under a name distinct from Koton Swimwear, which features swimwear, and serves the beachwear segment within the brand family.

- Sub-brand
Koton Business
Clothing

A line focused on workwear and office products

A line that Koton officially offers as part of its brand portfolio, designed for business

A line that Koton officially offers as part of its brand portfolio, designed for business settings. While the main Koton brand covers a broad range of clothing, this line brings together products intended for workwear and office wear, clarifying their purpose. It is positioned for working people, alongside other lines that serve distinct audiences or product areas, such as kids, denim, and sportswear.

- Sub-brand
Koton Kids
Clothing

A line focused on children’s clothing

This is a children’s line listed in Koton’s official brand lineup. It separates its target

This is a children’s line listed in Koton’s official brand lineup. It separates its target age group from the ready-to-wear offerings of the parent brand, which serves a broad customer base, and offers children’s products under a dedicated name. Within the brand family, it targets a different audience from Koton Baby, which is for infants, and extends Koton’s assortment into children’s clothing.

- Sub-brand
Koton Lingerie
Clothing

A specialist line focused on innerwear

An innerwear line that Koton officially offers as one of its brand groups. It distinguishe

An innerwear line that Koton officially offers as one of its brand groups. It distinguishes the underwear category from the broad range of ready-to-wear offered by Koton itself and presents products under a dedicated name. Alongside specialist lines for kids, denim, swimwear, and other categories, it complements the parent brand’s comprehensive assortment across different product areas.

- Sub-brand
Koton Partywear
Clothing

A line focused on clothing for parties.

This is a partywear line listed in Koton’s official brand lineup. The parent brand, which

This is a partywear line listed in Koton’s official brand lineup. The parent brand, which offers a wide range of products including everyday clothing, distinguishes apparel for parties and special occasions under a dedicated name. Alongside other lines defined by specific occasions, such as beachwear and businesswear, it broadens Koton’s product range by intended use.

- Sub-brand
Koton Sports
Clothing

A line responsible for sports-oriented products

This is a line in the sportswear category listed in Koton’s official brand directory. Whil

This is a line in the sportswear category listed in Koton’s official brand directory. While Koton itself offers a broad range of general ready-to-wear clothing, it distinguishes products for sports under a dedicated name. Alongside lines organized by occasions such as business, parties, and the beach, it serves active-use needs within the Koton brand family.

- Sub-brand
Koton Studio
Clothing

A collection line focused on office-oriented offerings

A line listed in Koton’s official brand directory, it is continually presented on the offi

A line listed in Koton’s official brand directory, it is continually presented on the official website as a standalone Studio collection. In its official introduction for Fall/Winter 2025–2026, it is presented as a range of products designed with working women’s office style in mind, positioning it within Koton’s broader product offering as a line focused on workwear and urban living.

- Sub-brand
Koton Swimwear
Clothing

A line specializing in swimwear

Koton lists it in its official brand list as a line in the swimwear category. It separates

Koton lists it in its official brand list as a line in the swimwear category. It separates swimwear from the product range of the parent brand, which offers a broad range of ready-to-wear, and offers it under a distinct name. It is organized under a different name from Koton Beachwear, which deals in clothing worn at the beach, and covers the swimwear segment within the Koton brand family.

- Sub-brand
Olé by Koton
Clothing

A line offering products for teens

Olé by Koton is a line listed in Koton’s official brand lineup and is presented as a teen

Olé by Koton is a line listed in Koton’s official brand lineup and is presented as a teen collection in the official online store. Unlike Koton itself, which targets a broad customer base, it offers products for younger consumers under a dedicated name. Alongside age-specific lines such as kids’ and baby lines, it serves younger generations.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Ipekyol

  • Turkey
  • Founded in 1986
  • Clothing

In common

Clothing brands from Turkey founded in the 1980s

APOTHECARY

  • New Zealand
  • Founded in 1988
  • Fragrance

In common

Brands founded in 1988

BABY-STAR

  • Japan
  • Founded in 1988
  • Accessories

In common

Brands founded in 1988

Braqeez

  • Netherlands
  • Founded in 1988
  • Footwear

In common

Brands founded in 1988

Frequently asked questions about Koton

Country of origin, founding year, categories and parent brands.

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