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KUCROMEN

KUCROMEN

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Country: Japan
Category: Accessories
Related brands: Accessories brands from Japan

Overview

KUCROMEN is a men's line that originated from KU-CROISSANT, a Japanese accessories select shop. With “be attractive, a more appealing version of yourself” as its concept, it offered accessories for both work and leisure, including pierced earrings, clip-on earrings, necklaces, bracelets, rings, ear cuffs, and wristwatches. On February 25, 2022, the brand changed its name to the genderless brand ieLS and ended its operations under the KUCROMEN name.

Concept

Be attractive, a more appealing version of yourself

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1996

Year Brand Category Description

1996

KU-CROISSANT

Parent brand

Accessories

Former men’s line that transitioned to ieLS

KUCROMEN was the former name of a brand that KU-CROISSANT developed for men, providing the

KUCROMEN was the former name of a brand that KU-CROISSANT developed for men, providing the men’s offering in the company’s jewelry business. On February 25, 2022, it merged its previously separate men’s and women’s collections and transitioned to ieLS as a brand to be enjoyed regardless of gender or age. It is therefore positioned as the predecessor to ieLS rather than as a current independent line. The brand name also reflects how KU-CROISSANT’s own-brand offering developed toward a direction that does not limit itself by gender.

1996 Parent brand

KU-CROISSANT

Accessories

Former men’s line that transitioned to ieLS

KUCROMEN was the former name of a brand that KU-CROISSANT developed for men, providing the