KUME

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Country: South Korea
Founded: 2015 2010s
Category: Clothing Bags Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from South Korea

Overview

Tagline

Everytime, Everyday, Everywhere

KUME is a contemporary fashion brand founded in Seoul, South Korea, by designer Alice Kim in Spring/Summer 2015. Centered on womenswear, it now also offers menswear and accessories, under the slogan “Wear Your Dream.” With a focus on combining beautiful fits, high-quality materials, and ease of movement, it draws on the idea of wearing one’s dreams to offer feminine, modern clothing for contemporary women’s everyday lives. The brand also operates offshoots such as KUME SPORTS and has expanded into overseas markets, including Japan.

Concept

Wear Your Dream

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2017-2020

Year Brand Category Description

2017

KUME GOLF

Sub-brand

Clothing

An activewear line extending from golf

KUME GOLF is a golf and activewear line launched by KUME in 2017. Based on KUME’s philosop

KUME GOLF is a golf and activewear line launched by KUME in 2017. Based on KUME’s philosophy of “wearing dreams,” it offered apparel for young, active consumers, centered on golf and also suited to tennis, badminton, and squash. Unlike KUME’s contemporary womenswear, it featured functional materials and designs that allowed ease of movement for both sports and everyday wear, positioning it as a second line in the sports category.

2020

KUME SPORTS

Sub-brand

Clothing

A unisex line connecting everyday life and sports

KUME SPORTS is a unisex sports-casual secondary brand derived from KUME. Major fashion med

KUME SPORTS is a unisex sports-casual secondary brand derived from KUME. Major fashion media explicitly identify it as KUME’s secondary brand. In contrast to KUME’s contemporary womenswear, it offered clothing suited to both sports such as golf and tennis and everyday life. It emphasized wearable designs, natural silhouettes, and comfortable wear. In 2021, independent Spring/Summer and Autumn/Winter collections were featured in the official lookbook.

2017 Sub-brand

KUME GOLF

Clothing

An activewear line extending from golf

KUME GOLF is a golf and activewear line launched by KUME in 2017. Based on KUME’s philosop