KUME GOLF

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Wear Your Dream
KUMÉ GOLF was a golfwear and activewear line launched in 2017 by Kim Alice, designer and representative of the Korean contemporary brand KUMÉ. Aimed at the active lifestyles of younger people, it offered functional apparel centered on golf that also suited tennis, squash, and everyday wear. Against the backdrop of its parent brand’s slogan, “Wear Your Dream,” it extended KUMÉ’s design sensibility into sportswear. In 2021, the successor sports-casual brand KUME SPORTS was launched, and KUMÉ GOLF has since been discontinued.

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1 brands
Founded
2015
2015 Parent brand
KUME
Clothing

An activewear line extending from golf

KUME GOLF is a golf and activewear line launched by KUME in 2017. Based on KUME’s philosop

KUME GOLF is a golf and activewear line launched by KUME in 2017. Based on KUME’s philosophy of “wearing dreams,” it offered apparel for young, active consumers, centered on golf and also suited to tennis, badminton, and squash. Unlike KUME’s contemporary womenswear, it featured functional materials and designs that allowed ease of movement for both sports and everyday wear, positioning it as a second line in the sports category.

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