Kuro

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Country: Japan
Founded: 2010 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

Tagline

Wear the authenticity. Wear the culture.

KURO is a Japanese denim brand launched in Tokyo in 2010 by Yusuke Yatsuhashi. The brand name draws on “black,” a color associated with the eyes and hair of Japanese people, and the brand is built around the concept of “wearing culture.” It is characterized by modernized designs and meticulous craftsmanship by artisans across Japan, carrying on the country’s history and traditions. Its range centers on denim and extends to a wide variety of items, including jackets and knitwear.

Concept

Wear culture

Kuro characteristics

Main traits of Kuro

Minimal & basics: Minimal design and clean everyday staples.
Polished & dressy: Clean silhouettes and polished, elegant dressing.
Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of Kuro relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.