LABRAT is a Japanese unisex streetwear brand founded in 2006 by designer Yoshiyuki Maeda as an exclusive brand of LABORATORY/BERBERJIN®, a vintage shop in Harajuku. The brand name is an abbreviation of Laboratory, and its core is an approach to making things experimentally, unaffected by trends. It combines contrasting elements such as hardcore and romanticism, and underground and pop culture, and offers graphic T-shirts, hoodies, jackets, and other items. Drawing on vintage clothing and music cultures, it also collaborates with other brands.
Concept
A chaotic brand that makes things experimentally, unaffected by trends, and blends contrasting elements such as hardcore and romanticism, and underground and pop culture.