Tagline
Make time at home fun for the heart and easy on the body.
LAFUKU is a loungewear line launched in 2021 by Cross Plus, headquartered in Nagoya, Aichi Prefecture. Centered on making relaxing moments, including time spent at home, more comfortable, it offers sweat sets, pajamas, and one-mile wear. Its sales channels have expanded from its own e-commerce site, Cross Marche, to mass retailers, home improvement stores, and drugstores nationwide. Official materials use the tagline “Make time at home fun for the heart and easy on the body.” Other lines, including Lafubaki and HYGGE, are also available, and LAFUKU continues to be sold through the official Cross Plus online store.
Concept
A loungewear line designed to make relaxing moments, including time spent at home, more comfortable.