Tagline
Like A Hero.
LAH is a jewelry brand launched in Japan in 2016 by Vendome Yamada Co., Ltd. Its predecessor, “L.A.H. Vendome Aoyama,” was produced by Vendome Aoyama. Today, it is a genderless brand centered on silver, offering necklaces, rings, earrings, bracelets, and other jewelry. Guided by the principle that “the natural self” takes center stage, it pursues jewelry that can be worn in one’s own way, regardless of age or gender. Its collections are centered on CHAIN COLLECTION, which uses chains as a motif; FINE COLLECTION, featuring K18 and silver; and MODERN COLLECTION. The brand is characterized by uncoated nude silver and the beauty it develops over time.
Concept
The natural self takes center stage