VENDOME AOYAMA

VENDOME AOYAMA BRIDAL was established in 1987, originating from VENDOME AOYAMA’s bridal collection, as a specialist brand focused primarily on engagement and wedding rings. While the parent brand offers a broad range of jewelry for everyday wear and special occasions through its Standard Selection and various collections, BRIDAL focuses on rings for the milestones of engagement and marriage and the related selection experience. The official brand list also presents it alongside VENDOME AOYAMA as a house brand, positioning it within the group as the specialist in bridal jewelry. Its role is distinct from LAH’s genderless jewelry centered on silver and Kengo Kuma + MA,YU’s architectural collaboration line.

Kengo Kuma + MA,YU is a collection name used by VENDOME AOYAMA since 2009 to refer in abbreviated form, such as in product names and fair announcements, to its collaboration with Kengo Kuma and Mayumi Omura. It shares the same collaborative background as the formal name “Kengo Kuma + MA,YU by Vendome Aoyama” and translates Kengo Kuma’s architecture and products into jewelry through curves, repetition, structure, and three-dimensionality. While the parent brand’s Standard Selection covers a broad range of everyday, basic jewelry, this collection foregrounds architectural forms and collaboration with creators. Rather than being a brand defined by use or materials, like VENDOME AOYAMA BRIDAL or LAH, it is positioned as a design collection that expands expression through architecture.

Kengo Kuma + MA,YU by Vendome Aoyama is a collaboration line launched by VENDOME AOYAMA in 2009 with the design unit formed by architect Kengo Kuma and designer 大村真有美. Using Kengo Kuma’s architecture and products as design sources, it translates architectural structures, continuous lines, curves, repetition, and three-dimensionality into jewelry made with metal and pearls, offering a formal expression distinct from the parent brand’s standard collections. The official website continues to feature multiple series inspired by architecture and products, including “Teehaus,” “GURU-GURU,” and “Rattan.” Unlike VENDOME AOYAMA BRIDAL, which specializes in bridal jewelry, and LAH, which focuses primarily on silver, this line expands VENDOME AOYAMA’s design scope through collaborations with external creators.

LAH is a jewelry brand within the house-brand portfolio of Vendome Yamada, which operates VENDOME AOYAMA, and launched in 2016 as “L.A.H. Vendome Aoyama.” It is now characterized by “NUDE SILVER,” uncoated 925 silver, chain-focused designs, and sizing that is not limited by age or gender. While VENDOME AOYAMA offers a broad range of high-quality jewelry for everyday wear centered on intelligence, elegance, and basics, LAH focuses on everyday jewelry that foregrounds the texture of silver and gender-neutral wearability. It is a brand specializing in silver, distinct from VENDOME AOYAMA BRIDAL, which specializes in bridal jewelry, and Kengo Kuma + MA,YU, a collaboration with an architect.