Laid.B is a Japanese fashion brand founded in Tokyo in 2022 by Kodai and Shun. The brand is run by Kodai, who gained experience at Levi’s Japan Tailor, and Shun, who operates the vintage shop Summer of Love. Drawing on their roots in spending time by the sea and in the mountains, as well as their respective expertise, the brand develops clothing with a street sensibility under the concept of “Resort Wear.” It also focuses on traditional Japanese techniques and continues to offer “Sunset Denim,” denim treated with persimmon tannin dye.
Concept
Resort Wear