Tagline
Feel Like Freedom!
LALAFOX is a street-athleisure casual brand launched in 2022 by Korea’s JCFAMILY, with singer Soyou involved in its establishment as creative director. Centered on retro-futurism, the brand offers apparel that combines functionality for exercise with everyday style, including sports bras, leggings, T-shirts, hoodies, jogger pants, and cargo pants. Soyou’s experience in sports and the enjoyment of exercise are reflected in the brand concept, with “Feel Like Freedom!” as its slogan. The brand uses the desert fox as a motif, combining athleisure and street sensibilities.
Concept
RETRO FUTURE