Lallana is a women's fashion brand for which no information could be confirmed about an officially announced founding year or place of origin. Iona Suzuki is involved as creative director and producer, and the brand offers dresses, tops, skirts, jackets, pants, bags, and other items. Its brand introduction highlights designs and color combinations that seem uncommon in Japan, along with an elegant style that is not overly sweet, and presents clothing that adds a special touch to everyday outfits. The brand continues to expand through sales on ZOZOTOWN and pop-ups.
Concept
The brand offers clothing that can make any day's outfit feel “special” through distinctive designs and color combinations that seem uncommon in Japan, and an elegant style that is not overly sweet.