LAMUNT

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Country: Italy
Founded: 2019 2010s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2010s Clothing brands from Italy

Overview

Tagline

Shape her Identity

LaMunt is a women’s mountain sports apparel brand under the Oberalp Group, founded against the backdrop of the Dolomites (South Tyrol) in northeastern Italy. “LAMUNT IS BORN” in 2019. Ruth Oberrauch led the launch of the brand, which offers functionality and self-expression for women through “Smart Fit Solutions” under the concept “Shape her Identity.” It also promotes a sustainability-centered approach, and sales continue through its official website. Members involved in design and collaborations are also featured.

Concept

The female perspective on the mountains

LAMUNT characteristics

Main traits of LAMUNT

Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of LAMUNT relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.