LATESHOW is a Japanese underwear brand launched in 2010 by Garrett Co., Ltd. Its concept is “Get hyped just by putting them on!” and it primarily offers unisex boxer briefs designed to be enjoyed according to one’s daily mood and the occasion. The brand comprises four categories: FRIDAYNIGHT, BECAUSE OF YOU, WEEKEND CHARGE, and SHARPEN UP. Its range features playful patterns and offerings geared toward gift demand, including designs for women, and is also carried by underwear specialty stores, apparel shops, and select shops focused on lifestyle goods.
Concept
Get hyped just by putting them on!