LCDC HOME

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Overview

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LIFESTYLE WITH STORIES
LCDC HOME is a living and lifestyle brand launched by SJ Group in 2026, drawing on the brand IP of LCDC SEOUL, a cultural complex in Seoul, South Korea. Its product range includes fragrance, home goods, kitchenware, and fabrics. Its concept is to bring the stories and experiences that began at LCDC SEOUL into everyday life.

Concept

Bringing the stories and experiences that began in the space of LCDC SEOUL into everyday life, and completing deeper, richer stories within each person’s life.

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1 brands
Founded
2023
2023 Parent brand
LCDC
Clothing

A lifestyle line that extends spatial experiences into everyday living objects

LCDC HOME is a lifestyle line that develops LCDC’s spatial IP as household goods and launc

LCDC HOME is a lifestyle line that develops LCDC’s spatial IP as household goods and launched in 2026. Set against the spatial experience of LCDC SEOUL, it offers products for living spaces and dining tables, including fragrances, home goods, vases, and mugs. Its product range is distinct from that of LCDC™, which focuses on clothing and accessories, and it serves to extend the LCDC brand from fashion into everyday living. Within the LCDC brand family, it is a line that creates points of connection with daily life through products related to spatial environments.

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