L'EAU ET is a designer swimwear and resortwear brand from Seoul, South Korea. Launched in 2021 by designer Oh Seung-jin, it offers swimwear such as bikinis and one-piece swimsuits, as well as resortwear including tops, skirts, pants, and dresses. The brand name means “water and” in French. The founder places water at the heart of the brand’s concept and draws design inspiration from natural elements such as flowers and water. The brand has also participated in Seoul Fashion Week.
Concept
Water is at the heart of the concept, and the brand conveys a range of stories through its collections.