Tagline
Lightness means freedom.
LeSportsac is a lifestyle brand specializing in nylon bags, founded in New York in 1974 by the Shifter couple. Centered on the lightweight nature and durability of ripstop nylon, it offers handbags, travel totes, messenger bags, backpacks, accessories, and more. The brand slogan “Lighten Your World” expresses the desire to make everyday life more free and comfortable for those who use its products, beyond physical lightness alone.
Concept
“Lighten Your World” expresses the brand’s desire to make everyday life more free and comfortable for those who use its products, beyond physical lightness alone.