MADDEN EQUIPMENT

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Overview

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Recognize the essential. Remove the excessive. Focus on quality.
MADDEN EQUIPMENT is an American brand founded in 1974, when Dan Madden began manufacturing and selling outdoor backpacks in Boulder, Colorado. Centered on simplicity, durability, and long-lasting use, the brand offers items for outdoor and everyday use, including backpacks and bags. Its official slogan is “Recognize the essential. Remove the excessive. Focus on quality.”

Concept

Since 1974, our over-arching goal is to craft outdoor gear that is simple, durable and lasts longer than anything else available.

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