Tagline
I rebel, therefore we are
LESUGIATELIER is a fashion brand that launched in Seoul, South Korea, in 2019. Under the creative direction of Kim Jinsuk, it offers ready-to-wear for men, women, and all genders, built around elements of classic tailoring and urban style, and also produces accessories. The brand’s official message expresses an attitude of “rebellion,” centered on being honest about one’s own desires.
Concept
Acts for those who are honest about their desires.