Levi's Blue Tab

Basic information

Country: United States
Founded: 2025
Category: Clothing

Overview

Levi’s Blue Tab is a premium denim collection introduced in 2025 by San Francisco-based Levi Strauss & Co. It incorporates Japanese craftsmanship, including proprietary selvedge developed in collaboration with Kaihara Denim Mill, and offers jackets and dresses alongside styles centered on 511® and 502®. Design is overseen by Levi’s design director Paul O’Neill. The collection espouses a philosophy that views denim as a canvas and an art form.

Concept

Blue Tab™ builds on denim’s legacy, designing for those who see denim as both a canvas and an art form.

Tagline

THE FUSION OF FASHION AND FORM

Parent brands

Levi's 1853

Levi’s’ latest premium line, launched in 2025, reconnects the brand’s denim heritage with Japanese craftsmanship while expanding into more refined silhouettes and categories such as jackets, shirts, and dresses. Alongside Made & Crafted and Vintage Clothing, it occupies an upper-tier segment, while Blue Tab serves as a new entry point at the highest level, renewing the brand’s premium strategy.

The highest-tier line, renewed through Japanese craftsmanship