LILY HEIZE is an easy-casual brand launched in 2025 by the Korean company Rayker. Through the characters “Lily” and “Heize,” who have distinct personalities, it proposes daily wear incorporating American vintage influences. Centered on clothing that can be worn from everyday activities to times of rest, its offerings include tops, pants, skirts, dresses, pajamas, and accessories. The brand introduction compares itself to the sea, which sustains diverse forms of life, and says it incorporates a range of personalities to create varied outfits.
Concept
The brand expresses an American vintage sensibility through the characters Lily and Heize, who have distinct personalities. Just as the sea sustains diverse forms of life, it incorporates a range of personalities to create varied outfits.