Limited was an in-house womenswear brand developed by the British retailer Marks & Spencer (M&S). It was introduced as Limited Collection in 2004, targeting primarily women aged 35–44 and offering clothing, accessories, and footwear. In 2013, it transitioned to Limited Edition and was discontinued in 2018 as part of M&S’s brand consolidation. It was developed as a brand line under M&S and was not an independent brand.
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Limited
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- Country
- United Kingdom
- Category
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 1 brands
- Founded
- 1884
Year
Brand
Category
Description
1884
Marks & Spencer
Parent brand
Clothing
A former womenswear line that offered trend-led products
Limited was a sub-brand of M&S that offered trend-driven products in womenswear. Unlike M&
Limited was a sub-brand of M&S that offered trend-driven products in womenswear. Unlike M&S Collection, which covered a wide range of everyday staples; Per Una, known for feminine prints and soft tailoring; and Autograph, which emphasized high-quality materials and design, Limited was responsible for collections reflecting the trends of the time. As M&S reorganized its brands while moving toward a product range that was easier for customers to navigate, it listed Limited as a line discontinued in 2018. It was a former womenswear sub-brand, distinct from the current M&S Collection.
1884
Parent brand
Marks & Spencer
Clothing
A former womenswear line that offered trend-led products
Limited was a sub-brand of M&S that offered trend-driven products in womenswear. Unlike M&
Limited was a sub-brand of M&S that offered trend-driven products in womenswear. Unlike M&S Collection, which covered a wide range of everyday staples; Per Una, known for feminine prints and soft tailoring; and Autograph, which emphasized high-quality materials and design, Limited was responsible for collections reflecting the trends of the time. As M&S reorganized its brands while moving toward a product range that was easier for customers to navigate, it listed Limited as a line discontinued in 2018. It was a former womenswear sub-brand, distinct from the current M&S Collection.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Clothingbrands fromUnited Kingdomfounded in2004
Frequently asked questions about Limited
Country of origin, founding year, categories and parent brands.
Limited is from United Kingdom.
Limited was founded in 2004.
Limited covers the following categories: Clothing, Accessories, Footwear.
Limited is a sub-brand of Marks & Spencer.