Tagline
Strength within delicacy
Limue is a Japan-based DTC women's brand launched in 2022 by Taiyodani Co., Ltd. Its name is a coined word derived from “lilas,” meaning lilac, and “muguet,” meaning lily of the valley. The brand's stated theme is “strength within delicacy.” A factory brand focused primarily on women's wear, it develops collections centered on simple yet thoughtful designs, distinctive color palettes, and a commitment to quality and price. It regularly presents seasonal new releases and LOOK BOOKs, primarily through its online store.
Concept
Centered on “strength within delicacy,” the concept expresses a supple, soft femininity.