Tagline
Light yourself up. A moment to feel special as you put it on.
lit is a fashion brand that proposes simple yet special garments. Its offerings include pants, tops, knitwear, skirts, and dresses, and its official introduction states that it pays close attention to design, silhouettes, and details.
Concept
To deliver a simple yet special piece that never feels tiresome, no matter how often or when it is worn.