LMOOD is a contemporary fashion brand that launched in South Korea in 2016. Building on menswear, it presents collections focused on minimalist design and practicality, and now also creates womenswear. The brand states that it prioritizes the texture of materials, fit, and comfort, and aims to make clothes that blend into everyday life while giving the wearer a distinct impression. Based in Seoul, it sells online and operates flagship stores.
Concept
The brand aims to create menswear that remains unwavering over time.