LMR is a casualwear brand operated by the South Korean fashion company Jaeu International. Its name is an abbreviation of “Lazy Monday Routine,” meaning “the routine of a lazy Monday.” According to its official profile, the brand expresses everyday fatigue through comfort and a witty sensibility, and offers items that allow people to enjoy a style that feels true to themselves anywhere. It focuses on unisex casualwear.
Concept
Easing everyday fatigue with comfort and a witty sensibility.