LOCAL MOTION HAWAII is a surf brand founded in 1977 by Robert (Rob) Burns in Kailua, Oahu, Hawaii. It began as a small surf shop and expanded from surfboards shaped by Burns himself to board shorts, T-shirts, aloha shirts, and other products. It moved to Honolulu in 1981 and continues to sell surfwear and related products. The brand carries on Hawaii’s surf and island lifestyle and states its mission as sharing the spirit of aloha with its customers.
Concept
To carry on Hawaii’s surf and island lifestyle, share the warmth of aloha with customers, and develop Hawaii’s surf apparel industry through excellent customer service and initiatives.