LOEKA is a Korean handbag brand. It is an in-house brand launched in December 2020 by bag manufacturer JS Corporation, and its main offering consists of bags that reinterpret classic designs in line with the newtro trend. The brand’s official online store also carries accessories in addition to bags. Kim Ji-eun is presented as the creative director overseeing the brand’s designs.
Concept
Designs reflecting newtro, minimalism, and classic style