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LONGTERM

LONGTERM

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Country: South Korea
Founded: 2020 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

Tagline

The world’s most comfortable cycling apparel

LONGTERM is a Korean cycling apparel brand that began in Seoul in 2020. Its founder, a former fashion designer, launched the brand with the aim of creating comfortable, functional apparel for club rides. It offers bib shorts, jerseys, tights, base layers, and other items, as well as a casual athleisure line for people who use bicycles for everyday transportation. The official website states that the brand tests and selects materials and sews its products in Seoul.

Concept

Creating the world’s most comfortable cycling apparel

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

Masil

Sub-brand

Clothing

A casual line for everyday travel and informal rides

Masil is a collection line used for several cycling pants and innerwear in LONGTERM’s offi

Masil is a collection line used for several cycling pants and innerwear in LONGTERM’s official product offerings. It includes everyday-style pants with less noticeable padding and relaxed jogger styles. Within LONGTERM, whose offerings focus on apparel for competition and cycling, it serves a casual category of wear suitable for everyday travel and informal rides. It is positioned not as a separate brand but as a use-specific line of the parent brand.

- Sub-brand

Masil

Clothing

A casual line for everyday travel and informal rides

Masil is a collection line used for several cycling pants and innerwear in LONGTERM’s offi