loni is an accessories brand from Japan. With plants living calmly, powerfully, and delicately as its theme, the brand offers items such as pierced earrings, clip-on earrings, rings, necklaces, chokers, and bracelets. Inspired by the meaning “bonds” associated with the flower lonicera, from which the brand name is said to derive, the brand hopes that those who wear its pieces will deepen their connections with others and their bond with themselves. Its offerings include items with nickel-free plating and accessories made with Silver925.
Concept
The brand offers accessories that naturally draw attention, themed around plants living calmly, powerfully, and delicately. Inspired by the meaning “bonds” associated with lonicera, the origin of the brand name, the pieces embody a wish for people to deepen their connections with one another and their bond with themselves.