LONSLAN is distributed as a Taobao-affiliated brand from Guangzhou, China, and can already be found in records from 2021. It is officially available in Japan as a brand selected by CHUCLLA director yuuki, and has continued to be offered on ZOZOTOWN since 2024. Focusing on womenswear while also offering menswear, the brand covers a wide range of items, including tops, pants, skirts, dresses, outerwear, bags, and accessories, proposing items that blend into everyday life around the principles of simple, comfortable, and free.
Concept
simple = timeless, universal beauty / comfortable = items made with comfortable materials that allow the wearer to relax in any setting / free = designs that evoke a sense of freedom and styles that blend naturally into everyday life