pet-tree-kor is a menswear brand launched in Shanghai in 2021 by Xinyu, Wanqing, and Dong. The brand name derives from petrichor, the scent of earth after rain, and its work centers on re-examining the symbiotic relationship between people living in cities and nature. It develops designs across knitwear, jackets, outerwear, and other items, combining the rational structures of architecture with creative lines and silhouettes that evoke plants. Xinyu is primarily responsible for the designs.
Concept
the symbiotic relationship between nature and urban humans