Tagline
Luminous Time, Be Yourself.
Lutim by u is an original fashion brand developed by NEWS TRADING. It focuses on womenswear and also offers items such as bags, proposing a wardrobe suited to everyday life. Its official brand concept is “Comfortable, always true to yourself.” Incorporating trends, the brand offers items featuring details such as embroidery, shirring, crochet, and sheer fabrics, and sells them on ZOZOTOWN. No verifiable information is available about its founding year, founder, or individual design lead.
Concept
Comfortable, always true to yourself.