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Luv Aj

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Country
United States
Founded
2004 2000s
Category
Accessories
Related brands
Accessories brands founded in the 2000s Accessories brands from United States

Primary categories

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Overview

Tagline

Loved by it-girls, designed to last.
Luv Aj is a jewelry brand founded in Los Angeles, United States, in 2004 by designer Amanda Thomas. The business grew out of jewelry making she began after school, and its offerings include earrings, necklaces, rings, and bracelets. Centered on costume jewelry, the brand also offers Luv Aj Fine, a fine jewelry line featuring diamonds and precious metals. The founder designs the pieces herself, with an emphasis on balancing quality and accessible prices.

Concept

I believe jewelry tells a story and can instill a sense of confidence like no other accessory can.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
2023
2023 Sub-brand
Bijoux Sport by Luv Aj
Accessories

A licensed jewelry line for sports fans

Bijoux Sport by Luv Aj is a jewelry line developed by Luv Aj for sports fans. Unlike the b

Bijoux Sport by Luv Aj is a jewelry line developed by Luv Aj for sports fans. Unlike the brand’s regular accessories, it incorporates officially licensed team logos, including those from MLB, and sports motifs into products designed for use not only at games but also in everyday life. The official website presents it as a separate, dedicated line, and in addition to MLB, it offers products associated with multiple sports leagues. With sports as its focus, the line serves to broaden Luv Aj’s customer base and the uses of its products.

- Sub-brand
Luv Aj Fine
Accessories

A fine jewelry line centered on precious metals and diamonds

Luv Aj Fine is Luv Aj’s fine jewelry line, launched after founder Amanda Thomas continued

Luv Aj Fine is Luv Aj’s fine jewelry line, launched after founder Amanda Thomas continued developing costume jewelry. It carries forward the parent brand’s jewelry offering while focusing on materials suited to long-term wear, such as lab-grown diamonds and precious metals. Its materials and product range are distinct from everyday costume jewelry, positioning it as a more premium jewelry option within Luv Aj’s lineup.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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Frequently asked questions about Luv Aj

Country of origin, founding year, categories and parent brands.

Related links

Brands from United States Brands founded in 2004 Brands founded in the 2000s Brands from United States founded in 2004 Brands from United States founded in the 2000s Accessories brands Accessories brands from United States Accessories brands founded in the 2000s