Tagline
JOIN LUVISTRUE. EXPRESS YOUR TRUE SELF.
LUVISTRUE is a fashion brand founded in Korea in 2015. It offers apparel and fashion accessories, with a focus on women’s casualwear. The brand states that it draws inspiration from simple, minimalist colors and proposes contemporary wear with a playful touch added each season. It also aims to sing about love alongside people who have their own style in love, friendship, work, and fashion. The heart logo is one of the motifs that symbolizes the brand.
Concept
LUV IS TRUE is inspired by simple, minimalist colors, and offers witty contemporary wear that adds spice to every season.