Lyre is a Japanese bags and fashion accessories brand developed by Babi Co., Ltd., a company engaged in bag wholesaling. According to the operating company’s official history, it began in 2017 as an original brand. Its offerings center on bags and include products featuring original characters and animal motifs. The brand aims to bring small moments of happiness and smiles to those who use its products, and presents cuteness and sparkle for women of all ages.
Concept
Cuteness and sparkle for women of all ages, bringing a smile as soon as they pick them up.