Lyrss is a Japanese bag brand developed by Cremore International Co., Ltd. Designed by Ayuko Yoshida, it launched in the Fall/Winter 2022 season. The brand focuses on bags and uses GRS-certified ethical leather as a material. Its brand concept is to propose a new fashion perspective for women living in a “shifting present”—one that steadfastly and sincerely faces, supports, and embraces their feelings.
Concept
For women living in a “shifting present,” steadfastly and sincerely. A new fashion perspective that faces, supports, and embraces their feelings.