M Missoni

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Overview

M Missoni was introduced in 1998 as the second line of the Italian fashion house Missoni. In 1953, Ottavio and Rosita Missoni established a knitwear workshop in Gallarate, Italy. Margherita Maccapani Missoni served as creative director of M Missoni from 1998 to 2021. In 2018, the brand selected Gilmar (Gilmar SpA) as its production partner and moved production in-house. The brand was discontinued in 2021.

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1 brands
Founded
1953
1953 Parent brand
Missoni
Clothing

A former diffusion line that extended the brand’s core offering to younger audiences

Introduced in 1998, M Missoni was Missoni’s second line, serving to bring the main line’s

Introduced in 1998, M Missoni was Missoni’s second line, serving to bring the main line’s designs to a broader audience of younger customers. Margherita Maccapani Missoni took charge of creative work in 2018, but the line was put on hold in 2021 and its development came to an end. It was a historical diffusion line that presented the brand’s core through a different point of entry.

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