Missoni

MISSONI EYEWEAR is an accessories segment developed to bring the colors, textiles, and zigzag motifs cultivated through Missoni’s clothing into eyewear. It has operated under a global license with Safilo since 2020, with an extension through the end of 2029 announced. It continues to reflect the brand’s codes in its frames through spring/summer campaigns, serving to complete outfits separately from the main clothing line.

Missoni Home is the home division established to bring Missoni’s colors, patterns, and material textures into living spaces, and develops home collections as one of the brand’s principal expressions. The company’s internal structure also includes Home BU and Design Home, which are responsible for textiles, bath products, cushions, furniture, and outdoor items. Rather than an extension of clothing, it is positioned as an independent pillar encompassing all aspects of living.

Missoni Sport is the sportswear segment established for Missoni’s leisure and active settings, and is also presented officially as an offering that combines fashion and functionality. Within the company, a creative function dedicated to Sport was established separately from the main collection, serving to connect ease of movement with urban styling. It is a line that carries the brand’s logo and patterns while broadening the point of connection between everyday clothing and activewear.

Introduced in 1998, M Missoni was Missoni’s second line, serving to bring the main line’s designs to a broader audience of younger customers. Margherita Maccapani Missoni took charge of creative work in 2018, but the line was put on hold in 2021 and its development came to an end. It was a historical diffusion line that presented the brand’s core through a different point of entry.

Missoni Kids is a line that reinterprets the style codes developed in the adult collections for children. From Spring/Summer 2023, it transitioned to a licensing arrangement under which Simonetta handles development, production, and worldwide sales. It brings Missoni’s colors and zigzags into children’s clothing and expands its categories from baby to junior. The line serves to extend the main line’s brand universe to families.

Missoni Mare is developed as Missoni’s beachwear line for summer and resort settings, offering a wardrobe that connects the seaside, resorts, and shared outdoor spaces. In addition to swimwear, it includes cover-ups, kaftans, lightweight dresses, pants, and knitwear, serving a season-specific role separate from the main ready-to-wear collection. It is the line that presents the brand’s colors and patterns in their most summery context.