Missoni Sport

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Overview

Missoni Sport is the sportswear line of the Italian fashion brand Missoni. Missoni was founded in Italy in 1953 by Ottavio and Rosita Missoni, and Missoni Sport was launched in 1985 under the creative direction of Luca Missoni. After a period of licensed production, production was brought in-house in 2002, and the line was discontinued in 2007. Relaunched in 2022, it is positioned as sportswear in the wellness and comfort segments.

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Founded
1953
1953 Parent brand
Missoni
Clothing

A sportswear line connecting everyday clothing with functionality

Missoni Sport is the sportswear segment established for Missoni’s leisure and active setti

Missoni Sport is the sportswear segment established for Missoni’s leisure and active settings, and is also presented officially as an offering that combines fashion and functionality. Within the company, a creative function dedicated to Sport was established separately from the main collection, serving to connect ease of movement with urban styling. It is a line that carries the brand’s logo and patterns while broadening the point of connection between everyday clothing and activewear.

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