Missoni Kids

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Overview

Missoni Kids is the children's clothing line of the Italian luxury brand Missoni. In 1953, Ottavio (“Tai”) and Rosita Missoni started a knitwear workshop in Gallarate, Italy. Missoni Kids offers items that reinterpret Missoni’s iconic codes (flamed yarn, classic zigzag, patchwork, etc.) to suit children’s tastes and needs, for babies (1–36 months) through children aged 2–14. Since the Spring/Summer 2023 collection, Simonetta has been responsible for development, production, and worldwide distribution.

Concept

Missoni Kids revisits the historical brand’s rules in a version suitable for children.

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Founded
1953
1953 Parent brand
Missoni
Clothing

A family-oriented line that extends the adult codes into children’s clothing

Missoni Kids is a line that reinterprets the style codes developed in the adult collection

Missoni Kids is a line that reinterprets the style codes developed in the adult collections for children. From Spring/Summer 2023, it transitioned to a licensing arrangement under which Simonetta handles development, production, and worldwide sales. It brings Missoni’s colors and zigzags into children’s clothing and expands its categories from baby to junior. The line serves to extend the main line’s brand universe to families.

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