Mainline:RUS/Fr.CA/DE is a fashion brand launched in 2019 by London-based designer duo Zarina Bekerova and Alexandra Vincent. It creates clothing centered on a visual language that reconciles and articulates fluid, placeless states while exploring societal contrasts related to comfort and sexiness. Its approach to production, which uses 100% deadstock and upcycled materials, is also a defining feature, and collection information is regularly published on its official website.
Concept
forge a visual language that reconciles and articulates instances of fluid placelessness while exploring societal juxtapositions of comfort and sexiness.