MAINS

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Country: United Kingdom
Founded: 2017 2010s
Category: Clothing Footwear Eyewear
Related brands: Clothing brands founded in the 2010s Clothing brands from United Kingdom

Overview

Tagline

hood luxury

MAINS is a fashion venture by British-Nigerian Skepta. Launched in 2017 and based in London, it offers tracksuits, knitwear, tailoring, crochet, outerwear, and more. The brand presents “hood luxury” as Skepta’s style and expresses an identity grounded in quality and cultural significance, with his father’s philosophy, “Clothes don’t make the man, the man makes the clothes,” at its core.

Concept

Clothes don’t make the man, the man makes the clothes.

MAINS characteristics

Main traits of MAINS

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MAINS relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.