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Maison de FLEUR

Maison de FLEUR

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Country: Japan
Founded: 2013 2010s
Category: Bags Accessories Footwear Lifestyle products Wallets
Related brands: Bags brands founded in the 2010s Bags brands from Japan

Overview

Tagline

Bloom happiness around the world through gifts.

Maison de FLEUR is a Japanese gift and accessories brand with a French aesthetic, launched by Stripe International (formerly Cross Company) in autumn 2013. Its main products include pouches, socks, towels, and accessories, and it also offers gift box ideas. Its central theme is “Blooming happiness around the world through gifts.” It launched a shoe line in 2017 and has also developed related lines, including the apparel line Maison de FLEUR Petite Robe in 2019 and the makeup line Maison de FLEUR Beauté, which debuted in March 2016.

Concept

A gift is not merely an object, but a way to express one’s feelings. The wish to share things that feel “cute” or have a beauty that stays in the heart with those who matter can bring a smile to their faces and make tomorrow a little gentler. Giving a gift is a way of thinking of someone—and of cherishing oneself. We are a brand that blooms happiness through gifts.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 3 brands
Founded: 2016-2019

Year Brand Category Description

2016

Maison de FLEUR Beauté

Sub-brand

Beauty and cosmetics

A secondary line that expands into beauty

A makeup line of Maison de FLEUR that debuted in March 2016 and later added a body care li

A makeup line of Maison de FLEUR that debuted in March 2016 and later added a body care line. While the main brand focuses on pouches and bags, this line expands into beauty through fragrance and makeup, covering a category distinct from Petite Robe’s clothing line.

2019

Maison de FLEUR Petite Robe

Sub-brand

Clothing

A second line that extends the brand’s core identity into clothing

An apparel brand launched from Maison de FLEUR in March 2019, it proposes elegant, feminin

An apparel brand launched from Maison de FLEUR in March 2019, it proposes elegant, feminine styles that bring a touch of glamour to everyday life, centered on “gift stories born from dresses.” While the main brand focuses primarily on goods, this brand is positioned as its second line, handling clothing; it also opened the brand’s first standalone store at LUCUA Osaka. Maison de FLEUR Petite Robe canone is a separate label derived from this line.

2019

Maison de FLEUR Petite Robe canone

Sub-brand

Clothing

A spin-off label that carried Petite Robe’s narrative quality

A label launched from Maison de FLEUR Petite Robe in 2019 and developed by Sayaka Kanda as

A label launched from Maison de FLEUR Petite Robe in 2019 and developed by Sayaka Kanda as conductor. Its name was inspired by the musical term canon, and its designs evoked music students’ uniforms and violin strings. It was developed as a spin-off label within Petite Robe with a stronger narrative quality, and ended with the Autumn Movement in fall 2022.

2016 Sub-brand

Maison de FLEUR Beauté

Beauty and cosmetics

A secondary line that expands into beauty

A makeup line of Maison de FLEUR that debuted in March 2016 and later added a body care li