MALIN+GOETZ

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Overview

Tagline

it’s (un)complicated.
MALIN+GOETZ is a skincare and scent lifestyle brand founded in 2004 by Matthew Malin and Andrew Goetz in the Chelsea neighborhood of New York City. Centered on a two-step cleansing and moisturizing routine, the brand offers skincare for the face, body, and hair, as well as fragrances and candles. Its philosophy is “less, but better”: delivering more benefits in fewer steps while reducing packaging and waste.

Concept

we believe in a less, but better way of life.

MALIN+GOETZ characteristics

MALIN+GOETZ: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of MALIN+GOETZ

Minimal & basics
Minimal design and clean everyday staples.
Polished & dressy
Clean silhouettes and polished, elegant dressing.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of MALIN+GOETZ relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about MALIN+GOETZ

Country of origin, founding year, categories and parent brands.

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